Email policy

Commercial email should be expected, identifiable and easy to stop.

Permission

We support permission-based audience practices. Source, consent language, age and permitted uses should be sufficiently documented for the campaign context.

Message standards

Accurate sender and routing information
Non-deceptive subject lines
Clear commercial context
Required advertiser disclosures
A visible, functional unsubscribe method

Suppression

Unsubscribe and partner suppression records should be processed promptly and securely. Suppression data is used to prevent contact, not as a new marketing audience.

Complaints and review

We review credible complaints and may pause campaigns while consent, creative, routing or suppression questions are investigated.

Partnerships

Have an offer that fits our audience?

Share the programme details and we will review the opportunity.

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