Compliance is part of the workflow
Good campaign operations start before a send. We treat consent, identity, suppression and partner instructions as working requirements.
Consent and relevance
Campaigns should reach audiences through permission-based practices and present offers aligned with the expectations created when contact permission was obtained.
Sender transparency
Commercial messages should identify the sender and commercial nature of the communication, use truthful headers and avoid deceptive subject lines.
Unsubscribe and suppression
We provide an unsubscribe request channel and expect suppression data to be applied before future eligible campaigns. Partners must share channel-specific suppression requirements securely.
Creative and claims
Claims, prices, eligibility statements and required disclosures must be supportable and consistent across creative and landing pages. We may request changes or decline a campaign.
No legal shortcut
Our process supports responsible operations but does not replace legal advice. Each partner remains responsible for its own legal and contractual obligations.
Have an offer that fits our audience?
Share the programme details and we will review the opportunity.